Thirty content ideas for when you don't know what to post

Creative block is almost always a lack of structure, not a lack of ideas. These thirty formats work for any niche — just fill them with your subject.

To attract new people

1. The most common mistake in your niche.
2. Before and after of a job.
3. A myth everyone repeats that is false.
4. A comparison between two options.
5. A quick trick that solves a problem.
6. A reaction to news in your field.
7. What nobody tells you about X.
8. A step-by-step in 30 seconds.
9. An answer to a frequent question.
10. "If I started today, I'd do it this way."

To build trust

11. Behind the scenes of the process.
12. A customer testimonial.
13. A mistake you made and what you learned.
14. What it costs and why.
15. Who you are and how you started.
16. A day at work.
17. Tools you use.
18. A case solved from start to finish.
19. What you do not do and why.
20. A reply to a common criticism.

To generate interaction

21. A poll between two options.
22. "Which of these do you do?"
23. An open question about the audience's experience.
24. A quick test or quiz.
25. Complete the sentence.
26. Ask for a suggestion for the next post.
27. Show two versions and ask them to choose.
28. A question box.
29. A seven-day challenge.
30. "Comment one word and I'll send it."

How to use them

Pick five formats that suit you and turn them into a weekly routine. Do not try to use all thirty: repeating a few formats creates recognition.

A repeated format does not tire people: it becomes a signature. The audience learns to recognise you before reading the name.

Where to find topics

In the questions you get in your DMs, in competitors' comments and in customer doubts during service. Those three sources never dry up.

Summary

Formats beat inspiration at solving block. Choose few, repeat them, and use your audience's real questions as an endless source of topics.