A quick guide for anyone starting on social media

This is a summary of what to do in the first thirty days, in order. No extra theory.

Week 1: set up

1. Choose one main network, where your audience is.
2. Define the angle: what you will talk about and for whom.
3. Build the profile: name containing the service word, three-line bio, legible photo.
4. Choose three to five content pillars.
5. Prepare nine posts explaining what you do.

Week 2: publish

• Post the first nine, spaced out.
• Prioritise short video — it reaches non-followers.
• Reply to every comment and message the same day.
• Comment on five niche profiles a day.

Week 3: adjust

• See which posts got the most saves.
• Repeat the format that worked.
• Build the highlights: price, proof, how to buy.
• Start using stories with a daily poll.

Week 4: consolidate

• Set a frequency you always meet.
• Produce in batches: record everything in one day.
• Note the numbers: followers, reach, messages.
• Do a partnership with a similarly sized profile.

In the first thirty days, the goal is not growth: it is building the system that allows growth in the next ninety.

What to measure

At this stage, measure the process: posts made, comments answered, days without missing. Follower counts swing for reasons outside your control and mislead beginners.

The mistakes that most delay progress

• Waiting for perfect content before posting.
• Changing topic every week.
• Comparing with profiles years ahead.
• Judging results before ninety days.

Summary

Week 1 set up, week 2 publish, week 3 adjust, week 4 consolidate. Measure the process, not the number. And hold it for ninety days before concluding anything.